About Us

For people that want to live their life to the fullest.

RIDER OF LIFE ®  was born in the Swiss and Aosta Valley alps thanks to the inspiration of the magical nature and the perfection of it's people, which have made it the most qualitative brand for Riders.

Our mission is to elevate extreme sports to the pinnacle of the world. This brand aims to unite the riding community, making it more powerful and widely recognized. Our group consists of riders from various disciplines who support each others in improving every day. 

RIDER OF LIFE ® is a brand designed for individuals who are committed to personal growth and becoming the best versions of themselves. True riders of life are passionate about sports and physical activities, value their image, and value the health of the planet. That's why we try to make our products as sustainable as possible, making them last as long as possible.. 

We are truly confident that the gears we offer you will help you achieve your top performances. 

#RideYourLife